Hospitality & Events
## The challenge hospitality and events businesses face Hospitality and events businesses run on timing — bookings, payments, staffing, supplier commitments and guest communications all have to come together at the right moment. Most teams manage that across a collection of disconnected tools: an inbox for enquiries, a spreadsheet for cash, a separate system for bookings and something else for guest lists. When a booking changes or a supplier invoice arrives late, the coordination cost is immediate. The result is a team that spends too much time chasing information and not enough time delivering the experience people booked. ## How Hub helps **Hub Forms** brings enquiry capture, booking and payment into a single customer journey. Guests provide the information you need, choose from your real availability and pay to hold their booking — all without your team copying details between tools. Use scored assessments to qualify event enquiries before committing a consultation. Every response lands on a workspace record your team can act on immediately. **Hub Finance** keeps cash flow visible across seasonal demand. Build operating plans by period, import bank statements, apply transaction rules and reconcile balances against the bank. Cash forecasts show where balances are heading based on committed inflows and outflows — useful when supplier payments and booking deposits rarely land in the same week. **Hub Agents** can answer common guest and client questions through a branded website chat widget, grounded in the event details and service information you choose to make available. Operations Agents handle structured tasks — record classification, research and updates — with human approval before any changes are applied, so your team stays in control as booking volumes grow. **Hub Marketing** lets you build reusable audience segments from your workspace records and coordinate email and social content alongside the customer context that gives it meaning. Seasonal campaigns, post-event follow-up and venue announcements can be planned and sent without switching tools. **Hub Sites** lets you publish a branded client portal where event clients can access their event records, documents and updates — reducing back-and-forth over details and giving customers a clear place to find what they need before the day. **Hub Goals & KPIs** connects revenue, occupancy and booking targets to live workspace data. Define the metrics your business actually watches — revenue per event, average booking value, repeat guest rate — use pacing views to see whether results are on track, and give leadership a reliable basis for weekly reviews. **Hub Core Platform** underpins everything with custom objects, dashboards and activity history shaped around your own processes — bookings, events, suppliers, guests, or whatever your business tracks. AI assist helps your team design and search the workspace without learning a new system. ## The practical benefit Booking records, guest communications, financial plans and performance targets sit in the same workspace. Your team spends less time chasing confirmations across systems and more time delivering the experiences that earn repeat business.